Meridian Real Estate · Marketing Plan

Your property deserves
a campaign.

While others place listings, we launch campaigns. From home staging to television advertising — a complete plan, with channels no other team offers.

Our work in 60 seconds

See what we do for the properties we represent.

Professional photography, cinematic video, lead generation campaigns and exclusive channels only Meridian Real Estate can offer.

Professional video Social media SIC Notícias
@meridianrealestate.pt

Media
Exposure

View on Instagram →

Our philosophy

Presentation determines the price.
Reach determines the time.

A property well presented and promoted in the right channels sells faster and for more money. At Meridian Real Estate, every property receives a structured marketing plan in three phases: preparation, launch and follow-up.

Our commitment is simple: your property reaches the right buyer, at the right time, with the best possible presentation.

Included for every property

Photography + Video + National Portals

Meridian Exclusive Channels

SIC Notícias + TAP

Your property listed on

Idealista
Imovirtual
BPI Expresso
Casa Yes
Wall Street Journal
Mansion Global
Le Figaro
Lux Residence

International luxury portals — subject to property profile and positioning

Exclusive channel · National television

Your property in prime time.
On television.

Portugal's most-watched news channel. A channel where your property is seen by decision-makers — and where no other property team in Lisbon can place your property.

Exclusive to Meridian Real Estate
Prime-time advertising
Largest audience in the country
SIC
Notícias

[ SIC Video — to be inserted by the videographer ]

SIC NOTÍCIAS · Prime Time

Your property promoted in advertising spots during the highest-rated news programmes. Reach a qualified, active audience with purchasing power — simultaneously with thousands of potential buyers across the country.

Exclusive channel · International reach

On board TAP flights
to Lisbon.

For properties meeting quality criteria, our agents have access to an unparalleled promotional channel: advertising on board TAP flights to Lisbon, on the routes where the most relevant international buyers originate.

Your property's buyer may be on their way to Lisbon right now. Our professional video is already playing on the screen in front of them.

Key routes

Rio de Janeiro → Lisbon
São Paulo → Lisbon
Miami → Lisbon
New York → Lisbon

Available for properties meeting the programme criteria.

The complete plan

Three phases. One result.

Every sale we handle follows a structured plan, tailored to your property and the ideal buyer profile.

Phase 01 · Pre-launch

Prepare to impress.

Before any listing goes live, the work has already begun. We assess the market, prepare the property and produce all the content that will make the difference.

Rigorous market analysis and valuation
Virtual home staging and consultancy
Professional photography
Cinematic video (16:9)
Vertical video for social media (9:16)
Aerial photography and drone video
Immersive 3D virtual tour
Professional floor plan with measurements
Professional brochure · Renovation estimate

Phase 02 · Launch

Reach the right buyer.

The property enters the market with full impact. We simultaneously activate all channels — from local to international, from digital to television.

Idealista · Imovirtual · BPI Expresso · Casa Yes
Paid social media campaigns + organic posts
Local outreach: signage, "Choose Your Neighbour" letter, flyer
Open House · VideoWall RE/MAX Prestige 24h
Letter and email to RE/MAX agents · Revista Urbana
Exclusive property landing page
Luxury portals: Wall Street Journal · Mansion Global · Le Figaro ★
Television advertising — SIC Notícias ★
On board TAP flights (RJ · SP · Miami · NY) ★

★ Subject to property profile and positioning.

Phase 03 · Follow-up

Information, negotiation and result.

The sale doesn't end when a buyer shows interest. We keep the seller fully informed, screen buyers and negotiate actively — through to completion.

Viewing statistics and regular reports
Structured feedback after every viewing
Market and competition analysis
Buyer screening and qualification
Active negotiation on behalf of the seller
Legal support · Accompaniment through to completion
Partner network: mortgage brokers · architects · renovation
Proof of our work

See the results.

We produce professional video in two formats — each optimised for the channel where it will be shown.

16:9 Format · Horizontal TV · YouTube · Premium Portals

Advertising Video

Advertising Video

Advertising Video

9:16 Format · Vertical Instagram Reels · TikTok · Stories · Lead generation

Reel · Lead campaign

Reel · Lead campaign

Reel · Lead campaign

What our clients say

Results that speak for themselves.

B

Bradley Ahrens

5 months ago

"I worked with Mariana to sell my apartment in Lisbon. I have bought and sold in Lisbon before and have worked with a lot of real estate agents. I have to say that Mariana is by far, by far, the most professional of them all. She is very good at communicating, very knowledgable about the market, and very easy to work with. Mariana is also super honest and reliable. These two traits are very hard to find. At least for me, everything just clicked, and she did an amazing job. I can't thank her enough."

I

Inês Mendonça Santos

5 months ago

"O Tiago foi-me recomendado e revelou ser uma ajuda absolutamente imprescindível em todo o processo de venda do meu imóvel, em particular por eu não viver em Portugal. Disponível sempre que necessário, todas as minhas dúvidas foram sendo esclarecidas ao longo do processo e qualquer obstáculo que tenha surgido prontamente resolvido. Confio a 100% no trabalho, honestidade e profissionalismo do Tiago e não o poderia recomendar mais."

M

Maria José Jesus

1 year ago

"Tive a sorte de contar com a ajuda da Rita Vicente na venda de um lote para construção, e não podia estar mais satisfeita com a experiência. Desde o primeiro contacto, demonstrou um profissionalismo exemplar, uma enorme dedicação e um conhecimento profundo do mercado imobiliário. A sua disponibilidade e atenção aos detalhes fizeram toda a diferença, tornando todo o processo simples e tranquilo. Se procura uma agente imobiliária de confiança, experiente e empenhada em encontrar a melhor solução para si, recomendo sem hesitação a Rita."

Want this plan for your property?

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We show you exactly what we do, how we do it and what results you can expect.

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